Fruitland Downtown Master Plan
Prepared for The City of Fruitland
Prepared by PlanMakers
This report details a plan of action for downtown Fruitland, Idaho, identifying key projects that will help revitalize the handsome small-town city center.
Fruitland and its downtown are located in southwestern Idaho, near the Oregon border. Fruitland is the geographic center or hub of the surrounding cities of Ontario, Payette, Weiser and New Plymouth. It has two excellent accesses to 1-84, which is two miles south of the city or one mile west. U.S. 95 provides the central highway through the city, connecting on the south to 1-84 and north to Payette. U.S. 30 traverses the city from New Plymouth west to Ontario, Oregon. Railroad service on the eastern edge of the downtown is provided by the Idaho Northern and Pacific Railroad.
Fruitland lies at an elevation of 2,225 feet and is flanked by the Snake River on the west, the Payette River on the north and farmland on the south and east. The climate of this area is semiarid with the average annual precipitation of 10.4 inches. The area is a rural agricultural community with Fruitland being a key producer in manufacturing, agriculture and services. With a growing population of 3,805, the need and demand for commercial services, sidewalks, lighting, amenities and parking increases.
The plan focuses on Fruitland's original downtown city center and the loop access provided by South Pennsylvania Avenue and SW 3rd Street to U.S. 95. The study area encompasses the equivalent of some 16 blocks around the city center and a half-block corridor on both sides of South Pennsylvania. The downtown boundaries extend from U.S. 95 to Pennsylvania and SW 2nd Street to SW 4th Street.
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